Jonas is an advisor and former CEO of Mojang, the video game developer known for producing the most sold video game of all times, Minecraft. Prior to spending close to a decade at Mojang, Jonas began his entrepreneurial journey as co-founder of Swedish apparel brand Happy Socks as well as founder of Mobilebet.com, which he later exited. He also has an extensive track record of serving on boards for businesses such as Finnair and XL Media.

At Incore Invest, Jonas works with founders on growth strategy and advises on how to successfully navigate the scaling tech of organisations.