Swedish Fintech Froda Raises €20M Series B to Accelerate European Expansion

Olle Lundin

Swedish fintech startup Froda has closed €20 million Series B funding round, led by Incore Invest.

Swedish fintech startup Froda has closed a €20 million Series B funding round, led by Incore Invest. The raise comes at a time when global fintech investment has seen a modest dip, making Froda’s success a strong signal of continued investor confidence in the embedded finance model.

Froda focuses on providing debt financing to small and medium-sized enterprises (SMEs) across Northern Europe, including markets from Finland to the UK. Its services are seamlessly integrated into platforms like marketplaces and payment systems, allowing SMEs to access funding where they already do business.

The company’s lending decisions are powered by cash flow analysis directly from an SME’s bank accounts, creating a faster and more data-driven financing experience.

SMEs remain one of the most underserved segments in Europe,” said Froda co-founder and CEO Olle Lundin in an interview with TechCrunch. “We’re tackling that challenge by offering not only fair terms but also a smooth, user-friendly experience—making financing consistently available for small businesses.”

The company has reported a 30% year-over-year growth in its customer base in 2024 and is adding new embedded finance partners at a steady pace—averaging one per month.
Froda joins a growing list of fintech players targeting SME financing, alongside international peers like Brazil’s ULend, US-based Liberis, and Germany’s Bankxware.

With this latest funding, Froda plans to scale its operations further across Europe, aiming to bring its embedded lending model to more markets and small businesses.

Incore in the media

di.se

Lånebolaget fyller kassan – tar in en kvarts miljard

Techcrunch.com

Froda secures $23M Series B for its debt financing platform for SMEs

ffnews.com

Incore Invest Raises €25M in Second Fund to Accelerate High-Growth Investments Across Europe

breakit.se

Incore Invest stänger fond – tar in kvarts miljard

di.se

Kändistäta fintechinvesteraren stänger ny fond

Finextra.com

Incore Invest raises €25 million to fund high growth fintechs Ex

Maddyness.com

Is the UK becoming un-investable, or are we just missing the bigger picture?

Maddyness.com

Why fintech is rebounding

privatebanerinternational.com

Savr expands with Incore Investment

crowdfundinsider.com

Swedish Fintech Savr Secures Investment from European Investment Firm Incore Invest

www.finsmes.com

Savr Receives Investment from Incore Invest

financialit.net

SAVR Expands Platform with InCore Investment

finextra.com

Savr picks up further funding from Incore Invest

di.se

Så blir Avanzadödarens nya ”investeringsupplevelse”

startupsmagazine.co.uk

The unexpected upside: How fintech’s funding slowdown duels future fortunes

techblast.co.uk

The unique edge of founder-VCs

breakit.se

Jätterunda i betalsuccén – tar in över 600 miljoner för att erövra Europa

di.se

Storaffär i svenska betalutmanaren

techcrunch.com

Open Banking led to a FinTech boom — As Brite raises $60M, account-to-account payment grows

breakit.se

Finansprofiler och Mojang-chef bakom ny investeringslåda – ska hitta “Sveriges nästa fintech-unicorn”

Our portfolio

Brite Payments is a fast-growing second-generation challenger in the European payment space. Allowing consumers to make payments using their bank account, Brite employs state-of-the-art open banking technology to process instant payments across Europe across a wide range of verticals. With connections to many of the continent’s largest banks, consumers and merchants receive their funds instantly, making online payments safer and more convenient than ever. Brite was founded and led by an experienced team of FinTech executives from the likes of Klarna, Qliro, Trustly and iZettle, to name a few.

Visit Brite

Mynt is a Swedish fintech offering smart company cards that simplifies expense management. Hand out a Mynt card to everybody in the company and set individual spending limits to each person, giving the CFO control over the company’s spend in real time. With full integration to the accounting system, users save both time and money by automating expense management and sending all receipts straight into the accounting system. Mynt is building smart solutions around all corporate spend that makes everyday business life easier.

Visit Mynt

SAVR is a disruptive marketplace for savings with the ambition to create transparency and improved experiences for long-term savers. SAVR offer a fund and pension saving platform without high commission and distribution fees. On average customers pay half the fund fee compared to investments through other banks and saving services. All commissions are fully refunded to customers.

Visit Savr

Kameo is an investment platform that offers attractive investment opportunities for everyone. Kameo’s platform connects more than 65,000 retail and institutional investors with Scandinavian real estate developers and companies. Since its inception in 2016, Kameo has facilitated over 1,200 loans, accumulating a total value of over SEK 7 billion. The average net return for investors has been more than 9 percent annually. Kameo employs a team of 30 professionals across its offices in Stockholm and Oslo. ABG Sundal Collier and Incore Invest are strategic owners in the company.

Visit Kameo

Froda is a Swedish fintech company offering innovative debt financing solutions to small and medium-sized enterprises (SMEs). By integrating its platform into verticals such as marketplaces and payment systems, Froda provides fast and flexible financing based on cash flow analysis, leveraging the power of SMEs’ bank accounts. With an impressive 30% year-over-year customer growth in 2024, Froda continues to expand its presence across Europe. The company aims to democratize access to financing for SMEs, offering better terms and an outstanding user experience, enabling businesses to thrive.

Visit Froda